JH.

Johnny Hendrikus

Photography, film, social content and design.
A curious eye, from New Plymouth to wherever the story goes.

Explore the work
An All Blacks player walks beside the curved stadium stands at the Wellington captain’s run.In the
moment.Sport & social
A yellow Suzuki off-road vehicle driving through a shallow water crossing in a desert landscape with mountains in the background.Suzuki New ZealandView project ↗
A curious
eye.Outdoors & beyondA kea spreads its colourful wings in front of snow-covered mountains.

Find your world.

From the sideline to the middle of nowhere. Pick a project and come behind the work.

20 projects

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Hello, I’m Johnny.

Content creator. Film nerd. Rugby tragic. Usually wondering what’s around the next corner.

From mountain roads to match day, I make photographs, films and design that bring a story to life.

Social content

Content that feels at home in the feed. From a launch to a match day, I bring photography, video and design together around the moment and the audience. We plan the formats around the channels you actually use.

Photography

People, products and places with a point of view. Explore work across sport, automotive, travel and editorial, then tell me what you need your next set of photographs to do.

Video

A story built for how it will be watched. Brand films, social edits and moments from the field, with the brief guiding the shooting and the edit. Photo and video can be planned together when your project needs both.

Design

Make the announcement feel like an event. Campaign graphics, match-day artwork and visual storytelling that give photography a new life across your social channels.

Based in New Plymouth, with 10+ years across social, video, photography and design. My work includes the All Blacks, Highlanders, Suzuki and ASAV.

Tell me what you’re making

Behind the work.

Read the journal
The $20 Flip Ring That Changed My Workflow article cover, with Johnny holding filter rings.

The $20 workflow upgrade

A small hinged filter adapter, years of use, and a quicker way to move between photography and video.

Two phone screens held beside a sports field to illustrate a connected camera workflow.

The camera on the sideline

By Johnny Hendrikus

White Peak Design outdoor backpack beside a lake, for the backpack review.

A bag built for the outdoors

By Johnny Hendrikus

Camera equipment and a backpack arranged on a wooden floor.

What’s in the hiking kit?

By Johnny Hendrikus

Omarama Hoarfrost Swan
Omarama in winter. Photography by Johnny Hendrikus.

Off the screen.
Into your world.

Photographs for your walls. Resources for your next creative idea. A little of what I make, for you to make your own.

Explore the shopDigital products

Fine art prints

New Zealand landscapes, wild places and the moments in between.

For creators

The Sideline Creator’s Playbook, Photoshop brushes and a free overlay.

Good questions.

Start with the idea. We can work out the format, the location and everything else together.

What kind of content do you create?

Photography, video, social content and design. My work spans sport, automotive, travel, people and products. Start with the kind of story you need to tell, then we can shape the right mix of formats.

Can one shoot cover both photo and video?

Yes. I work across both, including photography and video for the ASAV clothing launch. Share where the content needs to appear so we can plan the shot list, timings and formats together.

Where are you based?

I’m based in New Plymouth, New Zealand. My portfolio includes work on the Forgotten World Highway and at Tukino Ski Field. Include your location when you enquire so we can discuss travel and what the shoot needs.

What should I include in a creative brief?

Tell me what you’re making, who it’s for, where it will be used and when you need it. A few references, a location and a rough budget help. You don’t need a finished concept to start a conversation.

How much does content creation cost?

Commercial work is quoted around the brief. The shoot, edit, number of deliverables, travel and intended use all affect the scope. Send what you have in mind and we can work out a considered approach.

Do you photograph and film weddings?

Yes. Weddings have their own space here, with photography, films and planning information for couples. Head to the wedding section to explore that work and make a wedding enquiry.

What are
you imagining?

A campaign, a launch, a story worth telling. Give me the rough idea and we’ll work out where to take it.

Send your enquiry here and I’ll reply by email.

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